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Baxter Black

A Squealing Stinker

 

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Be a Better Horseman

Chore Partner...No matter your horse's age, if you have barn chores to do, why not first catch your horse and then let him be with you as you do your chores? Lead him More...

Legends - Volume One

Legends Volume One

Audio Book

The Famous Legends Volume NOW Available On Audio CD. Sample Chapter 3, King P-234 Here

Advertise With the No. 1 Horse Magazine in the World

Founded in 1936, Western Horseman is one of America's most respected and trusted publishing traditions. Serving as a "Voice for the Horse", Western Horseman played a vital role in the establishment of breed registries and in promoting America's love affair with horses.

Today, our editorial content has changed to meet the needs of 21st century horse owners, but our mission remains steadfast: education and entertainment for lovers of the Western stock horse.

Western Horseman readers are:

  • Ranchers and ropers
  • Trail riders and team sorters
  • Barrel racers and breeders
  • Competitors and cowboy culture enthusiasts

In other words, they are diverse, bound by a common thread—a love and appreciation for Western stock horses.

No other magazine provides as large or diverse an audience of Western horse enthusiasts.

Who Will View Your Ad

  • 164,944 Total Circulation*
  • 30,000 Club Members
  • 20,000 website visits*
    • *monthly statistics

      To find out more about how advertising in Western Horseman can benefit your company, go to our Advertiser Interest web form.

      What Advertisers Are Saying

      Western Horseman has been the one magazine that we can depend on for solid results. When a customer calls in and actually says, 'I want to know more about the trailer on page two of Western Horseman,' we can actually see our marketing dollars working. - Sheila Raper, Marketing Director, CM Trailers, CM Truck Beds

      We recently ran an ad for our horse lodging facility in Arizona. I didn't even know the magazine was out when I received the first call, which booked eight travelers and paid for the ad three times over. The calls still haven't stopped. - Daren Petersen, Silver Bit Ranch

      Banixx Wound & Hoof Care is a small company with a small advertising budget. We carefully monitor our results to determine our best advertising value. In routine questioning of our customers, 'I saw it in Western Horseman' is always the most common answer. This success, along with the helpful, responsive staff at Western Horseman, makes it a natural for our business. - Robert Demeulemester, President, Sherborne Corp

      Want to Learn More

      To find out more about how advertising in Western Horseman can benefit your company, go to our Advertiser Interest web form.

Advertising on the Web

Last year, WesternHorseman.com served up nearly 1 million page views to its advertisers from 255,511 visitors. Of these visitors:

  • 65% were first time visitors to the site
  • Women made up 63% of the total visitors while men comprised 37%
  • 52% were between the age of 19 and 49
  • Of those who visited last year, 87% said they keep their horses at their place of residence and make their own horse care decisions.
  • Even more impressive is the fact that 94% own one or more horses with 21% owning five or more horses.
  • WesternHorseman.com visitors do not just own horses, they are also actively involved with them as 88% said they ride at least once per week with 34% claiming to ride twice or more per week.
  • In addition, an impressive 81% haul their horses to an event one or more times per month.

WesternHorseman.com offers several effective web advertising opportunities including website sponsorships, monthly eNewsletter advertising, strategically targeted email pushes, and a new, but limited advertising opportunity in the new Western Horseman Product Information Resource section on WesternHorseman.com.

Award Winning Publication

American Horse Publication (AHP) Excellence Awards won by Western Horseman:

2009 AHP First Place Awards:

Feature Article (Circulation over 20,000)

  • Western Horseman 1st Place
  • "Parting With a Lady" by Jim Overstreet

Event Coverage Editorial Content (Circulation over 20,000)

  • Western Horseman 1st Place
  • "Rodeo, Racing & Rowdy Crowds" by Kyle Partain

Editorial Design (Circulation over 20,000)

  • Western Horseman 1st Place
  • "Chronicle of Cowboy Life" - Associate Art Director Ron Bonge

Publication Staff Color Editorial Photograph

  • Western Horseman 1st Place
  • "Rockin' on the Range" by Ross Hecox, Senior Editor

2008 AHP First Place Awards:

Feature Article (Circulation over 20,000)

  • Western Horseman 1st Place
  • "In Search of the Last Cowboy" by Ryan Thomas Bell

General Excellence: Self Supported Magazine (Circulation over 15,000)

  • Western Horseman industry winner

The Impact of the Horse Industry

According to the last survey conducted by the American Horse Council, there are 9.2 million horses in the U.S. distributed across 2 million horse owners. The horse industry has a $39 million direct impact on U.S. economy, which swells to $102 billion when indirect spending is considered. Horse industry pays a minimum of 1.2 billion in taxes annually.

Print Advertising Information

Western Horseman is dedicated to ensuring your ad prints to your satisfaction. Please help us by reading the following information.

Production Department Contacts:

  • Production Director (Coordinator) - Sherry Brown, (817) 737-6397, (sherry.brown@morris.com)
  • Ad Traffic - Tonya Ward, (817) 569-7108; (advertising@westernhorseman.com)

Shipping Address:

Ship ad materials to: Western Horseman, 2112 Montgomery Street, Fort Worth, TX 76107. Please ship via trackable carrier. To submit your ad electronically contact your sales representative for the user ID and password to the FTP site.

Materials Deadline:

Run-of-book advertising materials are due to the Western Horseman Production department by the 5th of the second month preceding issue date. When the materials due date falls on a non-business day, materials are due the preceding business day. Western Horseman is not responsible for reproduction quality if materials are received after materials deadline.

Ad Dimensions and Mechanical Requirements

  1. Covers and inside pages are printed on high speed, web-fed, offset presses. Magazine is perfect bound and jogs to the foot.
  2. Final trim size of magazine is 8" by 10". Non-bleed pages are 3 columns wide (7") by 10" deep. Bleed page size, including trim, is 8." by 11". Spread bleed dimensions, including trim, are 16." by 11". All pages can be bled all around with 1/8" trim both sides, top, and bottom. In all bleed pages, type and pictorial matter to be retained should be kept within 7" width, 10" depth. Bleed available on third-page or larger units only.
  3. For covers and inside pages, SWOP (Specifications Web Offset Publications) standards apply. Total density of shadow areas should not exceed 300% for four-color ads.
  4. Digital Requirements: We prefer PDF files with embedded fonts or TIF files. All images must be 300 dpi and saved as grayscale or CMYK to SWOP standards. We encourage PDF files to comply with PDF/X-1a standards. On files you anticipate we may need to alter, we accept files created in InDesign, QuarkXPress, Illustrator and PhotoShop. All application files must also include support files for logos, images and fonts. A laser print or electronic proof must also be supplied. Materials may be supplied via e-mail, FTP, CD or DVD. For e-mail or FTP, please compress files using StuffIt, WinZip, or any other selfextracting compression program. Contact your sales representative for a detailed production specification sheet. Files under 4 MB may be e-mailed to advertising@westernhorseman. com. FTP file transfers are available for larger files. Please contact your sales rep for User ID and Password.
  5. Ad Sizes: (Copy from attached rate card PDF)

Issues With Special Advertising Opportunities

JANUARY JULY
Equine Careers (SAS) Breeder and Production sales (SAS)
FEBRUARY AUGUST
Western Travel and Adventure (RU) Horse Sales (RU)
Truck & Trailer Aftermarket
MARCH SEPTEMBER
Farm & Ranch (RU) Apparel (RU)
APRIL OCTOBER
Horse Health (RU)
Home Decor (RU)
Horse Health Care (SAS)
MAY NOVEMBER
Tack & Equipment (RU) Christmas Gift Guide (RU)
JUNE DECEMBER
Rodeo Destinations (SAS) Last Minute Gift Ideas (RU)

Circulation

By Region, Percent Population, and Percent Reader

Advertising Department Contact Information

For more information on Western Horseman advertising opportunities please contact the Senior Account Executive below who is the marketing expert in your business category.

Categories: Saddles and Tack, Feed Manufacturers, Automotive Aftermarket:

  • Rayanne Engel-Currin
  • 209-759-3395
  • rayanne.engel@westernhorseman.com

Categories: Western Apparel and Boots, Breed Associations, Equine Events & Rodeos, Travel & Tourism, Western Art, Western Lifestyle and Home Decor, Retail Stores, Food:

  • Kami Peterson
  • 719-651-3394
  • kami.peterson@westernhorseman.com

Categories: Breeders & Ranches, Horse Sales, Colleges and Education, Insurance, Horse Expos:

  • Bobbie Cook
  • 209-759-3545
  • bobbie.cook@westernhorseman.com

Categories: Horse Health, Grooming, Automotive, Packing and Camping Equipment, Guest Ranches, Farrier Supplies:

  • Sandy Lawson
  • 859-335-0095
  • sandy.lawson@westernhorseman.com

Categories: Horse Health, Tractors, Farm & Ranch Equipment, Buildings and Barns, UTV/ATV:

  • Clay Murray
  • 817-626-7787
  • clay.murray@westernhorseman.com

Categories: Western Clinicians, Supplements, Trailers and Trailer Aftermarket, Real Estate:

  • Jenn Sanders
  • 940-627-3399
  • jennifer.sanders@westernhorseman.com

All other advertising inquiries can be directed to Mitch Miller, Western Horseman Director of Sales.

  • 303-644-3782
  • Mitch.miller@westernhorseman.com

Advertising Partners

Request Media Kit

Advertiser Interests

Please complete the online form and our representative will send you appropriate rate information. Information provided on this form will be treated with confidentiality.

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