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The Fire-Breathing Dragon
Founded in 1936, Western Horseman is one of America's most respected and trusted publishing traditions. Serving as a "Voice for the Horse", Western Horseman played a vital role in the establishment of breed registries and in promoting America's love affair with horses.
Today, our editorial content has changed to meet the needs of 21st century horse owners, but our mission remains steadfast: education and entertainment for lovers of the Western stock horse.
Western Horseman readers are:
In other words, they are diverse, bound by a common thread—a love and appreciation for Western stock horses.
No other magazine provides as large or diverse an audience of Western horse enthusiasts.
To find out more about how advertising in Western Horseman can benefit your company, go to our Advertiser Interest web form.
Western Horseman has been the one magazine that we can depend on for solid results. When a customer calls in and actually says, 'I want to know more about the trailer on page two of Western Horseman,' we can actually see our marketing dollars working. - Sheila Raper, Marketing Director, CM Trailers, CM Truck Beds
We recently ran an ad for our horse lodging facility in Arizona. I didn't even know the magazine was out when I received the first call, which booked eight travelers and paid for the ad three times over. The calls still haven't stopped. - Daren Petersen, Silver Bit Ranch
Banixx Wound & Hoof Care is a small company with a small advertising budget. We carefully monitor our results to determine our best advertising value. In routine questioning of our customers, 'I saw it in Western Horseman' is always the most common answer. This success, along with the helpful, responsive staff at Western Horseman, makes it a natural for our business. - Robert Demeulemester, President, Sherborne Corp
Last year, WesternHorseman.com served up nearly 1 million page views to its advertisers from 255,511 visitors. Of these visitors:
WesternHorseman.com offers several effective web advertising opportunities including website sponsorships, monthly eNewsletter advertising, strategically targeted email pushes, and a new, but limited advertising opportunity in the new Western Horseman Product Information Resource section on WesternHorseman.com.
According to the last survey conducted by the American Horse Council, there are 9.2 million horses in the U.S. distributed across 2 million horse owners. The horse industry has a $39 million direct impact on U.S. economy, which swells to $102 billion when indirect spending is considered. Horse industry pays a minimum of 1.2 billion in taxes annually.
Western Horseman is dedicated to ensuring your ad prints to your satisfaction. Please help us by reading the following information.
Production Department Contacts:
Ship ad materials to: Western Horseman, 2112 Montgomery Street, Fort Worth, TX 76107. Please ship via trackable carrier. To submit your ad electronically contact your sales representative for the user ID and password to the FTP site.
Run-of-book advertising materials are due to the Western Horseman Production department by the 5th of the second month preceding issue date. When the materials due date falls on a non-business day, materials are due the preceding business day. Western Horseman is not responsible for reproduction quality if materials are received after materials deadline.
Ad Dimensions and Mechanical Requirements
By Region, Percent Population, and Percent Reader
For more information on Western Horseman advertising opportunities please contact the Senior Account Executive below who is the marketing expert in your business category.
Categories: Saddles and Tack, Feed Manufacturers, Automotive Aftermarket:
Categories: Western Apparel and Boots, Breed Associations, Equine Events & Rodeos, Travel & Tourism, Western Art, Western Lifestyle and Home Decor, Retail Stores, Food:
Categories: Breeders & Ranches, Horse Sales, Colleges and Education, Insurance, Horse Expos, Horse Health, Grooming:
Categories: Horse Health, Tractors, Farm & Ranch Equipment, Buildings and Barns, UTV/ATV:
Categories: Western Clinicians, Supplements, Trailers and Trailer Aftermarket, Real Estate, Automotive, Farrier Supplies, Packing & Camping Equipment, Guest Ranches:
All other advertising inquiries can be directed to Ernie King, Western Horseman Director of Sales.
Please complete the online form and our representative will send you appropriate rate information. Information provided on this form will be treated with confidentiality.