Although born in Arizona, Wayne Brooks came from a Wyoming and Montana family that ran several ranches in the area throughout his parents’ lives. He quickly picked up the rodeo bug, competing in rough stock events, particularly riding bareback horses for about six years. When he realized he would need to leave rodeo competition behind, he knew he couldn’t step out of rodeo entirely — hence his more than 30-year career as a rodeo announcer. In 1994, Brooks got his Professional Rodeo Cowboys Association card. Since, he’s been named Announcer of the Year five times, selected as one of the Wrangler National Finals Rodeo announcers 10 times, known as the voice of the Canadian Finals Rodeo for 16 years and announced the Indian National Finals Rodeo five times. His experience is vast, working a long list of prestigious rodeos across the country. When not announcing, Brooks lives in Lampasas, Texas, and works as a commercial voice talent.
Cowboy Traits
Honest. Straightforward. Loyal. Hardworking. Reliable.
Definition of “Cowboy”
“The bottom line, or what’s most important, is the mentality of a cowboy. I think it’s a lifestyle, not necessarily what you do for a living or whether you ride horses. It’s a mentality, including a values system where you treat other people as you want to be treated, stand up for what’s right and value other people’s opinions. One of the biggest things witnessed throughout the Western lifestyle is work ethic. Cowboys are good providers, and they’re loyal to their friends, employers and family. I think real cowboys are humble — they back in there, do their job and let their actions do the talking. As a young man, I thought it was about having fun. As I’ve grown older and matured, I now realize it’s about being a stand-up guy, honest and humble.”
Wayne Brooks’ journey from rodeo competitor to legendary announcer is truly inspiring! His dedication and hard work motivate me to put in my best effort, both as a mother and a carpet cleaner. It’s amazing to hear stories of people who follow their passion and make a lasting impact. Thanks for sharing his story!
Well said I always wanted to be a cowboy grew up in a logging family with pretty much same values and in jr high became a rodeo
Cowboy
Turned in to a working cowboy and rodeo athlete with mostly what Wayne brooks laid down what is a cowboy. Well said “Sir”