Our mission since 1936

Western Horseman has celebrated authenticity, cowboy spirit and the Western way of life for 90 years. From fifth-generation ranchers and seasoned competitors to proud new horse owners, Western Horseman sets the standard for horsemanship and the Western lifestyle.

Our content spans a wide range — from practical horse management and trainings advice to in-depth personality profiles, features on legendary ranches, behind-the-scenes access to rodeos and horse shows, and spotlights on Western artists and craftsmen and so much more. Whether you’re looking for expert insights or timeless inspiration, Western Horseman delivers.

Now in its 90th year, Western Horseman remains the only publication in the Western industry producing 12 print issues annually. The brand has also grown far beyond the magazine pages, offering even more great content through its website, social media channels and video platforms — keeping the legacy of the West alive every day.