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MISSION

Now in its 88th year, Western Horseman continues to celebrate authenticity, cowboy spirit and the Western way of life. From the fifth-generation rancher to the seasoned competitor to the proud, new horse owner, Western Horseman sets the bar for horsemanship and the Western lifestyle. Our content ranges from horse management and training articles, to in depth personality profiles, features on legendary ranches, behind-the-scenes looks at rodeos and horse shows, spotlights on Western artists and so much more. While being the only magazine in the Western industry to still produce 12 issues annually, the Western Horseman brand has grown far beyond the bounds of print pages with even more great content to be found on its website, social media pages and video channels.

1,300,000+

TOTAL AUDIENCE

350,000

PRINT READERS

103,200+

TOTAL SUBSCRIBERS

89,600+

AVG. MONTHLY WEBSITE SESSIONS

528,900+

FACEBOOK FOLLOWERS

224,100+

INSTAGRAM FOLLOWERS

85%

OWN HORSES

2024 EDITORIAL CALENDAR

The Women Who Made the West: Historical Western women who paved the way and helped shape Western culture.

From Cowgirl to Congress: Sandra Day O’Connor was the United States' first female Supreme Court justice, but her roots as an Arizona cowgirl gave her the grit to get there.

SPECIAL ADVERTISING SECTION: Western Travel

Dude Ranch Adventure: The Top 10 dude ranches you need to visit.

Barrels Across the Pond: Barrel racing is finding it’s footing and gaining speed in the U.K.

SPECIAL ADVERTISING SECTION: Colleges & Education

Colt Demeanor: An illustrated guide to identifiable markers on a colt and what they’re believed to indicate.

Buck Brannaman: A photo essay featuring the renowned clinician Buck Brannaman in authentic action as he helps fellow cowboys with a ranch horse who refused to trailer.

SPECIAL ADVERTISING SECTION: Health Products

Boeis Ranch: A ranch in Nevada known for their regenerative ranching techniques and recipient of the Environmental Stewardship Award for their innovations to manage land for cattle as well as provided a thriving habitat or local wildlife.

Riding High: Aussie cowgirl Jodie Morton rides her horses to the top of mountains to advocate for mental health.

SPECIAL ADVERTISING SECTION: Gear Guide

Cracking the Crease: How a cowboy creases his hat is indicative of the type of work he does and also where he’s from; Bud Force explores the nuances of hat creases and what they mean.

Tack Hacks: Things you need to know as a horse owner including how to fix your gear in a pinch, how to keep your gear clean, increase its longevity, and more.

SPECIAL ADVERTISING SECTION: Rodeo Destinations

Trick Roping with Tomas and Louis: The father-son duo who have captured the hearts of rodeo-goers.

Horse of the Year: The lives and stories of the 2023 PRCA/WPRA Horses of the Year.

SPECIAL ADVERTISING SECTION: Horse Sales

Riding the Old West: An illustrated guide to the famous cattle drives that shaped the American West and an exploration of the setbacks and challenges those cowboys faced.

CS Ranch: A New Mexico cow-calf operation moves into the next era with fifth-generation owners at the helm.

SPECIAL ADVERTISING SECTION: Made in the USA

Under the Hat: Exploring depression and other mental health challenges cowboys face within the ranching lifestyle.

Winecup Gamble Ranch: Life on the million-acre ranch in Nevada.

SPECIAL ADVERTISING SECTION: Western Apparel

Dressing John Wayne: The iconic outfits worn by legendary Hollywood cowboy John Wayne and who styled them.

In the Real World: Notable cowboys and cowgirls and the wardrobe staples they find essential to daily life.

SPECIAL ADVERTISING SECTION: Health Products

Bruzzo’s Overos: Transported to the island of Tierra del Fuego in 1985, these overo horses are used to work cattle and have been woven into the legacy of the Bruzzo Ranch.

Roeser's Range: Exploring the use of Light Mules to work in California.

SPECIAL ADVERTISING SECTION: Christmas Gifts

Williams Family Rodeo Legacy: A South Dakota family made up of rodeo stars, including the first ever Miss Rodeo America.

Let ’er Buck: The history and legacy behind the iconic Pendleton Round-Up.

Zibell Ranch: This northeastern Oklahoma ranch is home to an old school cowboy who still camps for brandings and puts out hay with a team.

Best of Western Horseman Awards: Reader-voted awards for the brands and people who rose to the top of the Western industry in 2024.

OUR PARTNERS

OPPORTUNITIES

Print Advertising

Get your company in front of over 103,000+ households with extra distribution each month at large industry events.

Programmatic

Campaigns run by a team of experts. Quality data inventory. Transparent reporting.

Display Advertising

High-impact display ad offerings for desktop and mobile.

Native Content

Advertiser-generated story on homepage for the month and remains on website at least 12 months. This is an invaluable opportunity for your brand to present products in a unique storytelling way and align yourself with the authentic and trusted brand of Western Horseman.

Social Media Sponsorships

Promote your products or tell your brand’s story through compelling visuals aimed at our highly engaged social media audience.

Product Spotlight

An exclusive opportunity to showcase a product or show off your equine gear. This advertiser generated write-up will be featured on the WH website with social pushes from Facebook and the VIP newsletter.

Content Sponsorship

Pair your brand with high-quality content that resonates with our audience.

Email Marketing

Email and Facebook packages, stand-alone eblasts and weekly newsletter opportunities for reaching our highly engaged email audience.

Media Kit Request

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