Meet-and-greets, special events and more from Western Horseman partners
Every December, the Wrangler National Finals Rodeo turns Las Vegas, Nevada into the epicenter of all things Western. From autograph sessions and product launches to daily giveaways and fan experiences, our partners are hosting some of the best happenings around town. Whether you’re walking the aisles of Cowboy Christmas or catching events at nearby venues, here are the stops you won’t want to miss.
Team Durango Meet and Greet Schedule
Location: Cowboy Christmas, Booth #4131
Durango Boots is bringing a packed roster of NFR athletes to Cowboy Christmas all week long. Fans can stop by for daily autograph sessions, photos and a chance to meet world-class competitors across multiple events.
Friday, December 5, 2025
- 10–11 a.m. — Riley Webb, Josie Conner
- 11 a.m.–12 p.m. — Will Lummus, Luke Brown
- 12–1 p.m. — Shane Hanchey
- 1–2 p.m. — Cheyanne McCartney, John Harrison
Saturday, December 6, 2025
- 1–2 p.m. — Hunter Koch
Sunday, December 7, 2025
- 10–11 a.m. — John Harrison, Garrett Yerigan
- 11 a.m.–12 p.m. — Ty Erickson, Zeke Thurston
- 12–1 p.m. — Cheyanne McCartney
Monday, December 8, 2025
- 10–11 a.m. — Riley Webb, Josie Conner
- 11 a.m.–12 p.m. — Zeke Thurston
- 1–2 p.m. — Paul Eaves
Tuesday, December 9, 2025
- 10–11 a.m. — Erich Rogers
- 11 a.m.–12 p.m. — Lisa Lockhart, Ty Erickson
- 1–2 p.m. — Paul Eaves
Wednesday, December 10, 2025
- 10–11 a.m. — Erich Rogers
- 11 a.m.–12 p.m. — Luke Brown, Will Lummus
- 12–1 p.m. — Jordon Briggs
Thursday, December 11, 2025
- 10–11 a.m. — Garrett Yerigan
- 12–1 p.m. — Shane Hanchey
Friday, December 12, 2025
- 11 a.m.–12 p.m. — Lisa Lockhart
- 12–1 p.m. — Jordon Briggs
Fans should plan to arrive a few minutes early — Durango meet-and-greets draw big crowds and lines can form quickly.
Resistol: Limited-Edition 250th Anniversary Hat Unveiled at Cowboy Christmas
Location: Cowboy Christmas, Booth #3829
Unveiled: December 4
Resistol revealed one of the most exclusive pieces in its storied history with the debut of a limited-edition hat honoring America’s upcoming 250th anniversary. Designed in collaboration with Clint Orms Engravers & Silversmiths, the commemorative hat blends heirloom-quality silversmithing with Resistol’s premium craftsmanship to celebrate American independence.
Only 250 made-to-order hats will be produced, with the first 10 accompanied by an exclusive Brandes 1776 Sterling Silver Trophy Buckle — a collector’s piece created specifically for this release.
Key Features
- 1000X pure beaver white hat, offered in RB and 72 profiles
- 10K yellow gold Betsy Ross–inspired 1776 flag concho with a single diamond
- 10K yellow gold circular hat band slider set with 13 diamonds
- Custom liner featuring the Preamble to the U.S. Constitution
- Custom blue leather hat box with white sueded lining, red grosgrain bow, and a numbered nameplate (e.g., 2/250)
- Certificate of authenticity included with every hat
Brandes 1776 Trophy Buckle (Limited to First 10 Orders)
Handcrafted by Clint Orms, this sterling silver buckle measures 3.05″ x 2.3″ and features a detailed 1776 flag motif framed with a 20g sterling rope edge. Ten 10K gold stars, each set with a 1.5mm lab diamond, add to its collector appeal.
Availability
A limited number of hats remain available for pre-order at the Resistol booth and on resistol.com. Select authorized retailers will offer the hat beginning spring 2026.
Boots on the Red Carpet – “Outriding the Devil” Film Premiere
Date: Tuesday, December 9, 2025
Location: The Theater at Virgin Hotels Las Vegas
As part of NFR week, Virgin Hotels Las Vegas will host the red-carpet premiere of “Outriding the Devil,” a documentary-style film rooted in the Western and rodeo world. The evening includes live acoustic performances by Radney Foster and Pauline Reese, along with appearances from figures connected to the film and the Western industry.
Hosted by Yellowstone star Mo Brings Plenty, the premiere highlights theresilience of Texas Rodeo Hall of Famer Angela Ganter, whose remarkable comeback from Stage 4 breast cancer inspired the story. With appearances from top rodeo athletes and Western figures, the event offers fans a rare red-carpet experience created specifically for everyday cowboys, cowgirls and the people who shape the Western industry. The event is open to the public, with tickets available through AXS. It’s a unique opportunity for fans to experience Western storytelling on the big screen during NFR week
Ariat: After Party and In-Store Events at 63 CityCenter
Locations:
- Ariat After Party: Jason Aldean’s Kitchen + Rooftop Bar, 63 CityCenter
- Ariat Brand Shop: 63 CityCenter, Las Vegas Strip
As the arena lights go down, Ariat is turning 63 CityCenter into one of the hottest post-rodeo spots in town. Just off the Strip at Las Vegas Boulevard and Harmon Avenue, the complex is home to the Ariat Brand Shop and Jason Aldean’s Kitchen + Rooftop Bar — making it an easy stop for fans who want to keep the night rolling.
Local guests can also take advantage of free valet parking with proof of purchase from any 63 CityCenter tenant (valid for up to three hours).
Ariat After Party @ Jason Aldean’s Kitchen + Rooftop Bar
December 4–13 • Nightly at 9 p.m. • No cover
When the last ride is over, the Ariat After Party is just getting started. Each night features:
- Live country music
- Drink specials
- Southern comfort food favorites
- A rooftop terrace with Strip views
For information and VIP reservations, visit jasonaldeansbar.com/las-vegas.
Ariat Brand Shop: NFR Week Events
Ariat’s flagship Brand Shop at 63 CityCenter — its first and only location on the Las Vegas Strip — offers expert boot fitting, hat shaping, and a full lineup of boots, apparel, denim, footwear, and accessories. During NFR week, the store will host special events, including:
Thursday, December 4
- 1–4 p.m.: Live music with 615 House
Friday, December 5
- 10–11 a.m.: The Cowboy Channel interview with Ariat Co-Founder & CEO Beth Cross
- 10 a.m.–5 p.m.: Daniel Diamond “The Denim Bar” pop-up — customize Ariat denim with exclusive embroidery patches and rhinestones
- 2–5 p.m.: Live music with 615 House and complimentary cocktails
Saturday, December 6
- 1–4 p.m.: Live set with DJ Brandi Cyrus, custom boot and jean painting with Laurén the Leather Painter, and complimentary cocktails
Sunday, December 7
- 1–4 p.m.: Custom boot and jean painting with Laurén the Leather Painter, and complimentary cocktails
Thursday, December 11 – Ariat Legends Live
World champions Trevor Brazile, Kaycee Feild and Bobby Mote share what it takes to build a legendary career.
- 12–12:45 p.m.: Athlete panel
- 1–2 p.m.: Autograph signing
Friday, December 12 – The Ariat Monster Party
- 11 a.m.–5 p.m.: Live music, chainstitching with denim purchase and barber cuts courtesy of Monster Energy
Saturday, December 13 – The Ariat Monster Party
- 11 a.m.–5 p.m.: Live music, chainstitching with denim purchase and barber cuts courtesy of Monster Energy
Whether you’re looking for a post-rodeo hangout, a new pair of boots or a chance to meet Ariat athletes, 63 CityCenter offers a one-stop Ariat experience on the Strip.
Silverton Casino Lodge: Your NFR Home Base
Just a few minutes off the Strip, Silverton blends comfortable, lodge-style accommodations with relaxed amenities — a perfect retreat after a long day at the arena or Cowboy Christmas.
What to Expect During the NFR
- Rustic-luxe rooms and lodge vibe in a 300-room hotel, offering a quieter break from typical Strip crowds.
- Full resort amenities, including a casino floor, multiple dining options, pool and fire-pit areas, an aquarium attraction and an on-site Bass Pro Shops Outdoor World.
- NFR-friendly offerings, free nightly NFR viewing parties. More fun than a barrel of cowboys and free fun for the whole family. Catch every round on the giant screens and soak in the rodeo energy with giveaways, live radio, food and specialty drinks.
Why Stay at Silverton
If you’re coming in for several days of rodeo, trade shows and nightlife, Silverton offers a well-balanced stay — close enough to the action yet comfortable enough to recharge. With easy parking, relaxed energy and plenty to do on property, it’s a solid alternative to busier Strip resorts.
Where to Find Western Horseman During the NFR
Western Horseman will be out and about all 10 days of the NFR — from the arena to the trade show floor. Here’s where you can catch us throughout Las Vegas:
Daily Coverage
Follow along on our website and social media for round-by-round updates, behind-the-scenes content and stories from the athletes, horses and crews who make the NFR what it is.
Cowboy Christmas Booth
Las Vegas Convention Center — Booth No. 338
Stop by to grab your Cowboy Calendar, pick up Christmas gifts or renew your Western Horseman subscription. Our team will be at the booth throughout the week.
Western Horseman NFR Experience Map
Pick up your guide to the best shopping, events and attractions across Las Vegas. The map is available at Cowboy Christmas, the Thomas & Mack Center and more than 25 hotel properties.
Westgate Watch Party
Join us each evening for the nightly NFR Watch Party.
Don’t miss the Best of Western Horseman cocktail hour on December 11 from 4:30–5:30 p.m.
Specialty Events
Find us at several official NFR gatherings, including:
- Back Number Ceremony
- Resistol Rookie Luncheon
- ProRodeo League of Women’s Ladies Luncheon
Whether you’re exploring Cowboy Christmas, catching an autograph signing or enjoying an NFR night out, Western Horseman will be on the ground sharing the stories that shape the Finals.
