The Western lifestyle is built by hardworking people, talented storytellers, passionate advocates and creative artists. Vote for the individuals who best represent the values and spirit of the West.
Featured
Cowboy Hats
Resistol
“Since 1927, Resistol has crafted premium cowboy hats in Texas and has been the Official Hat of the PRCA since 1959. We Live It Every Day.”
Feed
Standlee
Premium forage and animal care products for horses and livestock. Built on a Forage Foundation™ since 1981.
Tack and Gear
Nettles Stirrups
Celebrating 40 years of handcrafted quality, Nettles Stirrups brings true Western tradition, comfort, and durability to each ride.
Top Horse
Hesa Twisted Bet "Casino"
Hesa Twisted Bet “Casino” has earned a reputation as one of the premier ranch horses in the country. A two-time NRCHA World’s Greatest Non-Pro Champion, WRCA Finals Top Horse, two-time FWSSR Ranch Rodeo Top Horse and earner of more than $100,000 in NRCHA competition, Casino has proven his versatility at the highest levels of ranch horse and cow horse competition.
Working Ranch Cowboy
Working Ranch Cowboy
Scott Van Leuven
Working Ranch Cowboy
Cooper McCleskey
Working Ranch Cowboy
Tripp Townsend
Working Ranch Cowboy
Sage Haythorn
Working Ranch Cowboy
Quentin Anseth
Western Media
Western Media
Dale Brisby
Western Media
Ty Harris | "Let's Freakin' Rodeo" Podcast
Western Media
Kendra Santos
Western Media
Cara Taylor Swift
Western Media
