We celebrate the Western way of life through iconic events, unforgettable destinations, inspiring entertainers and skilled craftsmen. Cast your vote for those who define the very best of Western culture.
Featured
Cowboy Hats
Resistol
“Since 1927, Resistol has crafted premium cowboy hats in Texas and has been the Official Hat of the PRCA since 1959. We Live It Every Day.”
Feed
Standlee
Premium forage and animal care products for horses and livestock. Built on a Forage Foundation™ since 1981.
Tack and Gear
Nettles Stirrups
Celebrating 40 years of handcrafted quality, Nettles Stirrups brings true Western tradition, comfort, and durability to each ride.
Top Horse
Hesa Twisted Bet "Casino"
Hesa Twisted Bet “Casino” has earned a reputation as one of the premier ranch horses in the country. A two-time NRCHA World’s Greatest Non-Pro Champion, WRCA Finals Top Horse, two-time FWSSR Ranch Rodeo Top Horse and earner of more than $100,000 in NRCHA competition, Casino has proven his versatility at the highest levels of ranch horse and cow horse competition.
Entertainers
Entertainers
Piper Yule
Award-winning international western entertainer & horsewoman. 6x Canadian Pro Rodeo Dress Act, 12x Calgary Stampede.
Entertainers
Dave Stamey
Entertainers
Matt Robertson
Entertainers
Piper Yule
Entertainers
Adrian Brannan
Entertainers
Rider and Bethany Kiesner
Craftsmen
Craftsmen
Lance Dixon Buckles and Spurs
Craftsmen
Nevada Miller Silversmith
Craftsmen
Kathleen Brennan, Desert Sage Bead Art
Craftsmen
John Wright
Craftsmen
David Haslerig Saddlery
Western Destinations
Western Destinations
National Cowboy & Western Heritage Museum| Oklahoma City, Oklahoma
Western Destinations
Silverton Casino Lodge | Las Vegas, Nevada
Western Destinations
Elko, Nevada
Western Destinations
Fort Worth Stockyards | Fort Worth, Texas
Western Destinations
National Ranching Heritage Center | Lubbock, Texas
Events
Events
Buckaroo Traditions Gathering | Winnemucca, Nevada
Buckaroo Traditions Gathering, the premier Big Loop Roping competition, focuses on community, culture, tradition & living history.
Events
Western Heritage Classic | Abilene, Texas
Events
Wrangler National Finals Rodeo | Las Vegas, Nevada
Events
Midwest Horse Fair | Madison, Wisconsin
Events
Buckaroo Traditions Gathering | Winnemucca, Nevada
Events
