Traditional Western style meets modern comfort.
Everyone has a sense of style, from the ranch hand who wears only a cattleman’s crease to the horse trainer who prefers their boots to have a square toe to the rodeo competitor who has a lucky wild rag they won’t ride without. Whether your clothes tell a story of Western authenticity is up to you. What better way than by choosing pieces from tried-and-true brands?
We at Western Horseman believe you should never have to choose between good style and good quality. We’re featuring brands that know denim should hold up in the saddle and a hat needs to keep its shape no matter the elements. Brands that embrace colors, patterns and materials based on Western tradition while providing a fresh update and modern comfort. It’s true that the clothes don’t make the horseman, but who doesn’t want to look cowboy or cowgirl cool?
j.m. capriola co. custom wool sweaters
Designed in the West. Worn anywhere. Introducing the 2025 Fall Collection of J.M. Capriola Co. custom wool sweaters. Each piece is thoughtfully designed in Elko, Nevada, and ethically crafted by skilled artisans through fair trade partnerships. Made from 100% premium wool and fully lined for lasting comfort, every sweater is a limited-run original, with patterns inspired by the American West. For 96 years, Capriola’s has honored quality and tradition — this collection continues that legacy. Available exclusively at J.M. Capriola Co.
cowkid clothing company apparel
Cowkid clothing Company’s Dark Denim Jacket With Sherpa Lining is cozy, with sleeves lines in warm satin. The classiest, warmest vest for your little cowboys is the Mountain Mist Vest, which is satin-lined and has pockets. Their Vintage Blue and Red Stripe Long Sleeve Pearl Snap and Starlight Vintage Long Sleeve Pearl Snap are a custom blend with a small amount of spandex for softness and less wrinkling. The Open Range Quilted Jacket’s outer layer is moisture-wicking and has a warm satin lining. View more on Cowkid Clothing Company.
sts ranchwear apparel and accessories
STS Ranchwear was built on the belief that Western gear should be as functional as it is timeless. Every piece is ranch-tested, ensuring durability, comfort and purpose. Our fall collection features rugged leather jackets, vests and accessories, along with high-quality, fashion-forward women’s outerwear and accessories made with genuine cowhide and hand-selected serape accents. Find more on STS Ranchwear.
wrangler x cody johnson collection
A real work of heart. Wrangler and Cody Johnson take center stage with a collection of jeans and shirts that deliver the style, comfort and fit that COJO demands night in and night out. Long live cowboys! Find out more on wrangler.com
fringe scarves
Fringe Scarves were created to inspire you to Stick Your Neck Out and Tie One On. Made from 100% natural silk, they’re breathable and made to move with you — from the arena to the boardroom and everywhere in between. Designed with original artwork, every tie makes a statement piece. Find out more at fringescarves.com
Resistol 30x rough n ready hat and classic denim jacket
The 30X Rough N Ready features a 4 5/8-inch tall crown with a subtle hand-creased look and a shallow curved brim ready to be shaped to your personal style. It’s great looking and has outstanding quality. The Rough N Ready is available in four colors: Black, Dunn, Silver Belly and Natural. Our Resistol jacket gives a timeless and traditional look. Complete with brass metal “RESISTOL” buttons, double front poscked, waist pockets, Western back yoke and reinforcement stitching. Designed with versatility and sharpness in mind. Find out more at resistol.com
ariat men’s and women’s apparel
From rodeo nights to weekend plans. this head-to-toe Ariat look for men delivers timeless Western style with a modern edge. The M5 Pro Series Straight Leg jean offers a modern yet classic look that pairs perfectly with bold Futurity Royal boots featuring a French toe and striking underlays. A dark-wash denim shirt adds rugged polish. For the woman who desires an effortless, feminine and undeniably Western look, this Ariat outfit featuring the gold-flecked Imprints Shirt adds a touch of romance, paired with the ultra high-rise Tomboy Wide Jean for a flattering, vintage-inspired silhouette. This outfit is ready for dance halls, dinners and everything in between. Ariat’s authentic Western gear is made for the lifestyle you live and the statement you want to make. Find more at ariat.com
catalena hatters 100x felt hats
Since 1983, Catalena Hatters has been handcrafting custom cowboy hats for those who live and work in the Western lifestyle. Built with durability and performance in mind, the 100X is made from 100% beaver fur and designed for the cowboy who puts their hat to the test every day. Tough, reliable and made to last, this hat is as hardworking as the person wearing it. Find out more at catalenahatters.com
cinch men’s
sport coat
cavender’s men’s mahogany pirarucu and brown wide square toe cowboy boots
espuela design co. smokey houndstooth cowboy sport
coat
kenetrek cowboy and cowgirl insulated riding boots
mcintire saddlery belt bag
AMerican hat company 1000x collection felt hat
Patsy wesson jewelry designs ruby, diamond and sapphire earrings
jama corporation pvt. ltd. ts1551 boots
the herdsman bolo tie from high desert creations
durango boots women’s 10-inch honey tan/metallic peach shyloh boots and men’s 13-inch timber brown/rust arena elite boots
